Franchising is popular because it allows entrepreneurs to own and operate their own business, while receiving guidance from a well structured and proven business operation. Franchisees can also profit from the use of an established brand name.
The popcorn industry is hot right now, with the US being the world’s largest popcorn consumer (Popcorn Board). More and more Americans are trying to lead a healthier lifestyle, and popcorn is one of few snacks that is lower in calories and fat. Popcorn has also been a popular gift for some time, and with the variety of flavors it has become more of a novelty.
Popcorn is considered a whole grain that not only serves as a good source of fiber, but also contains the antioxidant Polyphenol, an important antioxidant in fighting heart disease, Alzheimers, and some cancers. (ABC News Medical Unit, August 19, 2009).